Repton Family of Schools pilots the first ever, dynamic pricing model powered by Artificial Intelligence in the education sector

Anselm ChettiarNews & Events

Repton Abu Dhabi, part of the prestigious Repton Family of Schools, announces the launch of the region’s first AI driven smart pricing platform for schools, called Artificial Intelligence Driven Algorithm (AIDA). 

The state-of-the-art smart pricing platform includes an analytics-based approach, which calculates real-time discounts based on contextual academic, operational and behavioural variables derived from historical trends and future forecasts. AIDA uses advanced algorithms and artificial intelligence to compute personalized offers to prospective parents.

The sophisticated platform will offer up to 50% in a personalized offer  applicable to new parents joining from FS1 to Year 13 during a given term for the duration of that initial term. 

Marion Henriot, Chief Operating Officer of the Repton Family of Schools says, “At the Repton Family of Schools, we are always looking at innovative ways to offer optimal value and affordable excellence to our community and beyond. AIDA assesses each enquiry in real-time to make sure we offer our new parents the best value proposition available while never compromising the exceptional quality and world class education Repton is renowned for.”

Repton Abu Dhabi, through AIDA, will support new parents and students to accelerate their transition with ease, ensuring students are able to begin their exciting learning experience as early as possible. International learners can easily join the Repton Abu Dhabi community ahead of moving to the UAE, ensuring they are well acclimated to their new surroundings and environment. Additionally, AIDA supports Repton Abu Dhabi’s outstanding Remote Learning Plan (RLP), enabling students from the UAE and across the world to become part of the vibrant school community early on.Gillian Hammond Principal of Repton Abu Dhabi says, “Technology and innovation is at the heart of Repton Abu Dhabi’s vision, part of our DNA, and we are delighted that it now reaches far beyond the classroom. We are striving to grow our family and give back to our amazing community and this is made possible because of the hard work and dedication of our team at the Repton Family of Schools.”

Ask Aida for your customized Joining Term Fee here!